Mother Earth

Mother Earth

USP of the store:

The unique selling point of the store is that they sell products which are fair, sustainable, natural and sensible. They source products from only Non-governmental Organisations to ensure fair trade for the craftsmen. The organisations work with traditional artisans and craft skills to redesign products in the urban living environment. Mother earth also supplies organic food products, maintaining fair partnerships with farmers and linking them directly to the consumers. Their motto is a green way of living.

Sourced from:

The products are sourced from Non - Governmental Organisations located all over India:

- Sasha

- Sadhna

- Inudstree

- People Tree

- People Tree

- Community friendly movement

- The Ants

- World Fair Trade Government

- Sahaj

- Conserve

- Daram

Product Range:

Their products include home accessories like furnishings, curtains, crockery, lamps etc., clothes for men, women and children, footwear, stationery, gifts, toys and accessories such as bags, wallets, photo frames, jewellery. Apart from this they also have a whole section dedicated to organic foods such as organic rice, pulses, spices, jaggery, rawa and so on. The price range extends from Rs. 30(keychain) to a lakh(furniture)

These products are manufactured using and encouraging various crafts for eg. leather puppetry, Chennapatna crafts, Dhokra crafts. For textiles, Applique, Kalmakari, Ikat, Ajrakh, Bagru, Rapid, Daboo etc. are commonly used. Even their furniture is made from controlled sources of sustainable wood which minimises damage to our ecosystem as it can be regenerated. The food products encourage sustainable farming, using only natural fertilisers.

Customers:

As the product range varies from tens to lakhs, the customers could vary accordingly. But mostly the products are less expensive as compared to other stores as the emphasis of the store is on creating environment friendly lifestyle rather than profit making.

Due to the nature of the store, people who are aware and want to reduce thier eco footprints and lead a more green lifestyle are attracted to what it offers. More and more people are now opting for organic food products thus mother earth products are

becoming popular among the general masses. Also, customers from all over India are buyers as the different NGO’s come from different parts of India.

Business:

Mother earth is an outlet which brings together different Non-Governmental Organisations from across India under a common brand name. It supports and encourages traditional craftsmen by giving them a brand identity. The purchases can be made directly from the different stores like People tree in Delhi or Industree in Bangalore or from Mother earth which sells products from all these stores. The Mother Earth outlets are located in Delhi, Kolkata and Bangalore.

The Home Store

Product range:

Furniture, decor, crockery, linen, lightings, gifts and accessories. The Price ranges from Rs. 25- Rs 1 lakh

Sourced from:

The products are sourced from different vendors.

USP :

They sell products in contemporary designs in ethnic as well as modern look. The quality and finishing is of superior quality. In case of purchase of furniture, they deliver home.

Buniness:

The store has outlets in Delhi, Jaipur, Bangalore and Pune.

Customers:

As the price range for most products is high end, the buyers are those who wish for and can afford superior and fine quality products.

Home Stop

Product range:

Home decor to furniture & recliners, bath accessoriestobedroom furnishings, mattress to draperies, carpets, kitchen accessories and health equipment.

Sourced from:

It houses reputed national and international brands under one roof. High end crockery fromCorelle, steel utensils from Magpie and Artinox, feather pillows and fine bedding from Paradies, Germany, bed linen and furnishing from Stop, Ivy, Fern, Portico, Maspar, Bombay Dyeing and home appliances from Phillips and Morphy Richards, bathroom linen from Welspun.

USP :

It’s part of the Shopper’s stop group. The shop is a one stop shop for all your home needs.

Buniness and Customers:

Presently in Bangalore & Mumbai spread over 30000 sqft each, it has a wide range of brands and products thus inviting consumers from everywhere.